Author Archives

Creative Promotional Tip for Branding Your Book

by Lisa Copen

Tuesday, February 26th, 2008

Those of us who write books love books. Am I right? When someone asks you what book is on your nightstand do you try to not laugh because it’s more a question of how many stacks you are trying to balance?

But for many people, the idea of reading a book is great effort. They have to be really “into” the book to finish it (not like myself who is determined to finish it regardless). Most people read a chapter or two and if it’s not working for them, they are done.

Snaz Up Your Book Display

by Lisa Copen

Monday, February 25th, 2008

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a “yes” and a “no.” Both the store owner’s response and also the buyer.

We’ve all been to the typical office supply stores and have seen the acrylic stands where you stick a brochure in. But did you know there are hundreds of possibilities for snazzier displays? One of my favorite companies I use is Beemak Plastics, Inc. at www.bemake.com .I don’t make any money from telling you their name, I just like them. As you look through their web site or flip through the paper catalog, it wil start the brainstorming process.

5 Reasons Every Writer Needs a Web Presence and Where to Start

by Lisa Copen

Friday, February 22nd, 2008

I recently talked to a friend who was having an article published in a well-known, highly competitive magazine. She hasn’t yet taken the jump to have a web presence. I tend to forget that I spend thousands of hours online, receive hundreds of newsletters each month and answer over 1000 emails a month. I don’t realize that the words “blog,” “SEO,” “keywords,” “meta tags,” and even “book marketing” are not terms most people go to bed thinking about. Or get up at 2 a.m. when you can’t sleep and read articles from an online business school giving advice on internet article marketing.

How to Find Out if Someone is Plagiarizing Your Work

by Lisa Copen

Thursday, February 21st, 2008

Plagiarism – How to Find Out if Someone is Plagiarizing Your Work
By Robert Nahas

With the infiltration of Internet venues that harbor and propagate pseudo professional and fraudulent “writers” – even encouraging it by “looking the other way” – there has been a significant rise in plagiarism of the protected works of professional writers. Though hard numbers have not yet been established, this writer, after a great deal of research, estimates that it has risen by as much as 42 percent over the past five years.

Romance and Illness – Who Knew it Was a Hot Topic?

by Lisa Copen

Friday, February 15th, 2008

I blog for my ministry, Rest Ministries; it’s more of a way of having a casual voice with my audience. As the ministry has grown, I’ve become more of someone in the background– marketing, writing books, promotions, etc. and so I use my blog to still stay in touch with people.

So I haven’t really looked at my statistics. I am not a “hot blogger” and though it would be nice to get some fabulous keyword and jump to #1 on Google (like I’ve been taught in my formal internet marketing seminars) I’m not holding my breath.