Archive for the ‘Book Marketing’ Category

Creatively Expanding the Possibilities of Free (or low cost) Book Marketing

by BiblioScribe

Friday, December 28th, 2007

There are a lot of writers, authors, publishers, and marketers like myself that offer interesting advise on free or at least low-cost book marketng. Many can be found in excellent books like those from John Kremer, Carolyn Howard-Johnson, and Steve Weber. I also think that there also may be some overlooked things that can be done to generate links, both human and virtual, back to your book.

Maximize exposure on Amazon.com (and .ca, .co.uk, .fr, .jp, .de)

There are programs on Amazon that may boost an author’s book sales. Check out Amazon Connect at http://www.amazon.com/gp/help/customer/display.html?nodeId=15700651&tag=biblioscribe-20.

Lost Marketing Opportunities

by BiblioScribe

Friday, December 28th, 2007

I initially authored this entry at Poor Richard’s Web Almanack under the title, Pretending to be News: Car Chases, as poke in the eye to the television news industry. The flip side is that it may be a lesson in lost marketing opportunities – James Ward, BiblioScribe.com

Pretending to be News: Car Chases

Perhaps so called “news agencies” should at least get revenue from the loss of journalistic integrity.

If LA Car chases are news for national consumption, then television broadcasters need to do a better job of using it to generate ad revenue.