Many authors have their own websites under their own domain names to help promote their works. Those who do not may use other web-based tools such as Bookmarket.ning.com, MySpace, Face Book, or other social networking venues.

My question to authors is, “How’s your traffic?” Are you getting the visitors that would be interested in your books? The whole purpose of your website is to be one of, if not your primary marketing tools.

The first thing that ANY website must instill in visitors is a sense of credibility. I find it interesting the type of things people will put into their website that actually lessen the credibility. Much of it is design related, but it is also a balancing act.