Archive for February, 2008

Creative Promotional Tip for Branding Your Book

by Lisa Copen

Tuesday, February 26th, 2008

Those of us who write books love books. Am I right? When someone asks you what book is on your nightstand do you try to not laugh because it’s more a question of how many stacks you are trying to balance?

But for many people, the idea of reading a book is great effort. They have to be really “into” the book to finish it (not like myself who is determined to finish it regardless). Most people read a chapter or two and if it’s not working for them, they are done.

Snaz Up Your Book Display

by Lisa Copen

Monday, February 25th, 2008

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a “yes” and a “no.” Both the store owner’s response and also the buyer.

We’ve all been to the typical office supply stores and have seen the acrylic stands where you stick a brochure in. But did you know there are hundreds of possibilities for snazzier displays? One of my favorite companies I use is Beemak Plastics, Inc. at www.bemake.com .I don’t make any money from telling you their name, I just like them. As you look through their web site or flip through the paper catalog, it wil start the brainstorming process.

5 Reasons Every Writer Needs a Web Presence and Where to Start

by Lisa Copen

Friday, February 22nd, 2008

I recently talked to a friend who was having an article published in a well-known, highly competitive magazine. She hasn’t yet taken the jump to have a web presence. I tend to forget that I spend thousands of hours online, receive hundreds of newsletters each month and answer over 1000 emails a month. I don’t realize that the words “blog,” “SEO,” “keywords,” “meta tags,” and even “book marketing” are not terms most people go to bed thinking about. Or get up at 2 a.m. when you can’t sleep and read articles from an online business school giving advice on internet article marketing.

Taxi Driver Scores Surprise Best Seller

by Author-Poet Aberjhani

Thursday, February 21st, 2008

Savannah, Ga., USA––The young adult novel, Blood Kin A Savannah Story, written by Robert T.S. Mickles and featuring a foreword by Aberjhani, debuted at number four on ESSENCE Magazine’s Best Seller Book List for paperback fiction in the March 2008 “Hollywood Issue” of the publication.

A native of Savannah, Georgia, Mickles said his surprise best-selling novel is based on stories passed down to him by, “My grandmother, Beulah Tremble. She was born not too long after slavery ended in the United States and her parents had actually been slaves. She lived to be 100 years old and at the time when she passed on to me the stories that had been passed on to her, I really had no idea what a powerful legacy they would turn out to be.”

How to Find Out if Someone is Plagiarizing Your Work

by Lisa Copen

Thursday, February 21st, 2008

Plagiarism – How to Find Out if Someone is Plagiarizing Your Work
By Robert Nahas

With the infiltration of Internet venues that harbor and propagate pseudo professional and fraudulent “writers” – even encouraging it by “looking the other way” – there has been a significant rise in plagiarism of the protected works of professional writers. Though hard numbers have not yet been established, this writer, after a great deal of research, estimates that it has risen by as much as 42 percent over the past five years.