(or unorthadox ways to get publicity with an oversize business card)

Guerrilla marketing has been around for quite a while. Guerrilla marketing, as in Guerrilla warfare has certain attributes.  According to an entry on Wikapedia, the strengths of a guerrilla strategy are are:

1. Never attacking the enemy’s main force preserves resources.
2. It is very flexible and can be adapted to any situation, offensive or defensive.
3. It is very difficult to counter with conventional methods.

If your book is listed on Amazon.com, but you get one of those “picture unavailable” blocks in place of your cover, use the following information to get your book cover image on Amazon.com.

If you send the cover by File Transfer Protocol (FTP), the image is often posted overnight. To send a file by FTP, you will need to have software such as CuteFTP or Filezilla, a free FTP application.

On your FTP program, input your hostname as ftp.amazon.com.
 
Your login name is “catalog” and the password is “N3ikmJ4r”.  These are both case sensitive (do not include the quotes).

I blog for my ministry, Rest Ministries; it’s more of a way of having a casual voice with my audience. As the ministry has grown, I’ve become more of someone in the background– marketing, writing books, promotions, etc. and so I use my blog to still stay in touch with people.

So I haven’t really looked at my statistics. I am not a “hot blogger” and though it would be nice to get some fabulous keyword and jump to #1 on Google (like I’ve been taught in my formal internet marketing seminars) I’m not holding my breath.

So the latest news today is…

• Britney in Psych Ward for Two More Weeks…Though the 72-hour hold on Britney Spears is up, the pop star will be remaining in the psych…
• More proof Angelina Jolie is pregnant
• Eva Mendes enters rehab

[I won't do these headlines justice by giving you the links to the stories. You will have to do your own homework.]

This week as I watched the evening news I heard various stories that were not newsworthy!

• Like the fact that there are now nude airline trips available (What? I don’t even like to share an armrest!)

One of the best marketing books I’ve read is Pyro Marketing.

Author Greg Stielstra says,

I believe the best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of it as fire. I explain the process in PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life.

PyroMarketing is a new way to think about marketing—one that acknowledges and accommodates human nature and society’s new realities. But more importantly, it takes the mystery out of word-of-mouth by reducing it to a systematic approach anyone can follow. PyroMarketing involves four simple steps: