Today’s article is a by a special guest,  Athena Dean, founder of WinePress Publishing and three-time self-published author.

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The Who, What, Where, and Why of Christian Book Promotion & Marketing
By Athena Dean

So, do you think every Christian needs to read your book? If you do, let us stop for a moment and get real. If you think your book is going to end up in WalMart, on Oprah, and on the NY Times Bestseller List…really, I hate to rain on your parade, but you really are setting yourself up for a lot of disappointment. It will help from the start to have realistic expectations and recognize clearly who your real market is. You must ask your self these defining questions…who, what and where? Then you must prove the why.