(or unorthadox ways to get publicity with an oversize business card)

Guerrilla marketing has been around for quite a while. Guerrilla marketing, as in Guerrilla warfare has certain attributes.  According to an entry on Wikapedia, the strengths of a guerrilla strategy are are:

1. Never attacking the enemy’s main force preserves resources.
2. It is very flexible and can be adapted to any situation, offensive or defensive.
3. It is very difficult to counter with conventional methods.